Magnolia Trail

The energy in Travelers Rest, South Carolina, is undeniable. It’s a trend-forward, outdoorsy town where the Swamp Rabbit Trail is the central artery—buzzing daily with bikers, families, and locals grabbing coffee or tacos.When our Greenville team began developing the Magnolia Trail community right off the trail, we knew we had to capitalize on the constant, literal foot traffic. People were already stopping to check out the construction, but with no model home ready, we faced a challenge: How do we establish a genuine, magnetic on-site presence now to capture all that excitement?We realized quickly that a typical trailer or temporary office wouldn't cut it. To truly succeed here, our presence had to be as authentic, cool, and creative as Travelers Rest itself.Cue the lightbulb moment: A vintage Airstream.The Great Airstream HuntFinding the right one was an adventure. We needed a rental for about 40 days—long enough to open our doors to potential buyers, but too short for most Airstream owners or dealerships. Most politely declined. But our trademark persistence kicked in. After countless calls across the Carolinas, we struck gold and found a new partner: an Airstream refurbisher out of Asheville.He not only understood our vision but was thrilled to see his beautifully restored trailer transformed into a temporary sales office. He knew how special this town is and wanted to help us match the vibe perfectly.And that’s how Maggie, the Magnolia Trail Airstream, was born.Our girl, Maggie, perfectly embodies the Magnolia Trail aesthetic—warm, welcoming, a little nostalgic, and completely on-brand with the Travelers Rest lifestyle. Parked right near the Swamp Rabbit Trail, she was turning heads and drawing in curious visitors from day one.Maggie was more than just a temporary sales office; she was a symbol of the creativity and out-of-the-box thinking that defines our approach to community building. She represents our commitment to understanding and integrating into the unique spirit of Travelers Rest. As we launch our new model home sales office, we take a look back at our time with Maggie and celebrate the innovative sales office approach by the Greenville Marketing and Sales team.